Blog

Speeding up your website: AVIF and WebP instead of legacy formats
Graphics account for up to 60 % of the weight of a modern website. We’ll break down the compression algorithms behind JPEG, PNG, WebP, and AVIF, compare their performance on Retina screens, and show how migrating media assets to modern image containers dramatically improves the LCP metric (Core Web Vitals) without sacrificing visual quality.

Why heavy PDFs kill the conversion of your commercial proposals
Heavy commercial proposals and presentations weighing more than 20 MB often become a hidden reason for the silence of clients and investors. We analyze the psychology of perceiving large files in B2B, examine the anatomy of a PDF container, and learn how to properly optimize documents while maintaining impeccable clarity of graphics and text on any screens.

Clean JSON: Strategies for validating and debugging complex data structures in high‑load APIs
A deep dive into the worst nightmares of backend and frontend developers when working with raw JSON data from production. We’ll show you how to quickly “resuscitate” massive blocks of unformatted code, detect hidden escaping errors, and perform structural diffs on huge objects—without launching heavy IDEs or risking token leaks to the network.